Marketing is one of the most widely used tools by companies in order to boost their reputation. This tool allows companies to earn a profit, attract customers, create a positive brand image, and more. In the early days, traditional marketing was the only tool available for companies to generate profit. However, the only drawback of this form of marketing is being highly-expensive which still is even in today’s time. This became difficult for small and newly set-up businesses in terms of funding for marketing. Therefore, the rise in technology has given a rise in another form of a technology called digital marketing. It is the form of marketing that uses digital platforms allowing companies to reach a wider audience around the globe.
In order to understand the differences between the 2, it is important to know their definitions. Traditional marketing is the oldest and yet a popular form of marketing for companies. It involves door-to-door selling, putting advertisements, banners, etc. On the other hand, digital marketing is new where it allows companies to showcase their various line of products using the digital platforms.
- Money – Digital marketing is cheaper compared to traditional marketing.
- Customer Reach – Both are capable of reaching a wider audience however, digital marketing is quicker.
- Communication Rate – Again digital marketing is quicker because the majority of the population prefers to stay online more.
- Workplace – Traditional marketing often involves traveling of professionals from one place to another along with office work. While digital marketing requires a professional to have access to the internet and a laptop.
These are just a handful of differences between traditional and digital marketing.