The term "Video Marketing" comes with two perspectives: first, creating a special video for marketing purposes, and second marketing the existing video. Chances are technology has undergone several changes since the production of an existing video, but it is possible to make a few tweaks to an old "classic" in order to more successfully market it.
But that's not on the agenda for today's post. We're not here to talk about marketing video, we're talking about video marketing, or using videos to promote a product or service. Video marketing is not the same today as ten years ago. Even five years ago. Today, social media and many portals have become an integral part of human life that it is almost impossible to try to promote your brand without it. Click here to find out more about how video can be a great tool for marketing business.
Smarter, quicker and more advanced search engine technology means there are also different rules to successful video marketing that did not exist in the past. And with so many varying types of video, it takes a lot of creativity to set your brand apart and make your video uniquely appealing to consumers.
Whiteboard Animation is the most versatile of all media video marketing, especially because of the type of video that can be completed through the video cuts. It is also a very affordable option, and can (technically) be done alone- although this is only recommended if you have a background in animation, otherwise, it might get boring. Whiteboard animation is an increasingly popular choice for video marketing because of its effect on consumer memory.