There are a few common reasons that every industry requires marketing to increase their visibility in the marketplace and differentiate themselves from their rivals, and boost the amount of sales they make. However, there is another reason that we do not think about, but is crucial to inform your customers about what the difference is between a spammer and a genuine product.
Spammers and fake products are able to easily influence customers with false promises, and divert customers away from the genuine product they’re seeking. This can be detrimental to both the consumers as well as the authentic cryptocurrency service. To avoid such scenarios, there is a great need for a strong crypto marketing plan.
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One such project gained a lot of attention, even with Hollywood actors. Later, it was discovered out that the product not actually focused on any blockchain or cryptocurrency, despite the fact that all their branding messages focused on blockchain.
This is one of the primary reasons for companies in the crypto industry to advertise themselves or conduct crypto marketing to inform their customers who’s real and who is just hype. You’re not helping your own brand grow by doing that, but you’re also helping your target audience from the frustration and disappointment that comes from being associated with a wrong product.